Lower Street vs Rise25: which suits your show?

The useful way to read this comparison is that they're solving different problems, and the wrong question is which is better.

**Lower Street are better when the show itself has to be excellent.** If the podcast carries your brand in front of a large audience — or if it's a narrative series, or an internal show for thousands of employees — the production standard is the deliverable. Format design, story structure, sonic branding and a genuinely high finishing standard are what they sell, and the enterprise roster tells you they've done it repeatedly at scale. A show for Adobe or Morgan Stanley is judged against professional media, not against other company podcasts, and clearing that bar is a specific skill.

**They're also the safer internal recommendation at a large company.** A team of 30+ with recognisable brands on the client list survives procurement, legal review and the inevitable question about who else they've done this for at your scale. That sounds bureaucratic and it's often the actual constraint on getting a podcast approved.

**Rise25 are better when your problem is access.** Most B2B podcasts don't fail because the audio is poor — they fail because nobody has time to fill the guest calendar, and after two months of scrambling the show quietly stops. Rise25 run that as an operational function, including cold outreach. If the people you want to reach are the point, this is the harder capability to buy and the one that actually determines whether the show survives.

**Their commercial framing is also more honest about what a B2B podcast is for.** Optimising for partnerships and clients rather than downloads is the right instinct for most B2B shows, where a few hundred listeners who are all buyers beats a large general audience. Sixteen years of operating on that thesis is a meaningful amount of accumulated practice.

**Where each is weaker is the mirror image.** Lower Street don't state guest booking as a service, so if outreach is your bottleneck you'd still need to solve it. Rise25 don't position around narrative or scripted work, so if you want a produced series they aren't the natural fit. Neither is a criticism — they're both clear about what they do, which is more than many agencies manage.

This section exists because plenty of people arrive at a comparison like this and discover the honest answer is neither.

Both of these are **programmes**. You buy strategy, production and either growth or outreach as a bundle, at a price that reflects all of it. That's the right purchase when you're starting from a blank page, or when access to guests is your constraint. It's the wrong purchase when your show already exists, the format works, you have guests lined up, and what's actually broken is that nobody has time to edit.

For that situation you want production rather than a programme, and it costs meaningfully less. For transparency about who's writing this: that's what we sell. Our rates are published — £110 per episode for audio editing, £165 for audio and video, £335 for full production including show notes, artwork, clips and publishing — with no minimum term, and you deal directly with the person editing the show.

What we don't do is the thing each of these agencies is best at. No strategy or format design, no narrative production, no guest booking, no outreach, no paid distribution. If either of those is what you need, one of the two companies above is your answer and we'd tell you so on a call rather than take the work.

Where we're genuinely strong is holding a standard across a long catalogue, particularly on technical subjects: 248 episodes for The Genetics Podcast, and 204 weekly episodes without a gap for The Bitcoin Collective. That's a narrow claim, deliberately. If you'd like to see the wider market before deciding, our [roundup of B2B podcast production companies](/blog/best-podcast-production-companies-for-b2b) covers more of it, including companies we compete with.